Playpower Privacy Policy
Effective date: May 21, 2014

Playpower Labs LLC ("Company") understands that you care about how your and your child’s/ children’s personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our privacy policy. By visiting the Playpower or Mathify website & domain names, and any other linked pages, games, features, content, or mobile application services offered from time to time by Company in connection therewith (collectively, the "Services"), or using any of our Services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy. We do not allow advertising companies to collect data through our service for ad targeting. We do not show ads inside our apps, and we will never share user emails with third parties.

Any content that you may post on the Website is posted at your own risk. We are not responsible for your actions or the actions of any third parties, with regard to circumvention of any privacy settings or security measures contained on the Website. You understand and acknowledge that, even after removal, copies of content may remain viewable in cached and archived pages or if other users have copied or stored your content.

What does this Privacy Policy cover?
This Privacy Policy covers our treatment of personally identifiable information ("Personal Information") that we gather when you are accessing or using our Services. This policy does not apply to the practices of companies that Company does not own or control, or to individuals that Company does not employ or manage.

Treatment of children's personal information:
We do not knowingly collect or solicit Personal Information from anyone under the age of 18. If you are under 18, please do not attempt to sign up for the Services or send any personal information about yourself to us.

If you are a minor (under the age of 18), you may only use our Services and disclose Personal Information with your parent or guardian's express consent ("Children's Personal Information"). If you are below the age of eighteen (18), please do not send any Children's Personal Information about yourself to us, other than what we request from your parent or guardian who uses the Services. In the event that we learn that we have collected Children's Personal Information without parental consent being obtained by his or her school, district, and/or teacher, or if we learn a minor has provided us Children's Personal Information beyond what we request during the registration process, we will delete that information as quickly as possible. If you believe that we may have received Children's Personal Information beyond what is requested when signing up for the Website or Services, or that a student's school, district, or teacher has not obtained parental consent, please contact us at

Information Collected by Playpower:
We do NOT collect any Personal Information from users, such as name, address, birth date, or location data from your phone. While we do monitor sales data and the performance of our "In-App Purchase" strategies, we do NOT sell any data or Personal Information. We do not allow advertising companies to collect Personal Information or data through our Services for ad targeting. We do not show ads inside our apps, and we will never share user emails with third parties.
To the extent that we receive any Personal Information from our users, we shall maintain reasonable administrative, physical and technical safeguards for the protection, confidentiality and integrity of such Personal Information. We do not acquire any right, title or interest from users in or to their Personal information, but we do reserve the right to perform reviews and general analyses as required of characteristics, usage and quality of your experience using our Services.

We reserve the right to use data analytics to analyze data across all of our clients and customers, and any information, patterns discovered, and data generated from use of such analytics shall be owned by us. Any such data will be anonymized and used only for aggregated statistics and reports and/or to optimize the performance of our Services. We collect (i) grade and gender information from our users, (ii) performance, engagement and retention data, including performance measures, including without limitation success, accuracy, reaction time, on individual items or levels and (iii) time stamps, including the start and end of a session.
Occasionally, we may use the anonymized data for scientific publications, after review by university ethics panels (IRB). We collect data for the purposes of running learning science experiments to contribute to a broader understanding of how people learn. For instance, we may run experiments from time to time that investigate different theories of human motivation and learning. All experiments of this type are considered by an Institutional Review Board for ethical approval. Because all data is anonymous, we don't ask for consent. Since the data we collect (i) poses minimal risk, (ii) is used in a real educational setting, and (iii) is entirely anonymous -- we don't ask for informed consent.

Personal Information Collected Automatically:
We receive and store certain types of information whenever you interact with our Website or use our Services. Company automatically receives and records information on our server logs from your browser including your IP address, cookie information, and the page you requested. Generally, our Services automatically collects usage information, such as the numbers and frequency of visitors to our Website, apps, and its components. We only use this data in aggregate form, that is, as a statistical measure, and not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the Website or services so that we can make the Website appealing to as many customers as possible, and improve our Services. As part of this use of information, we may provide aggregate information to our partners about how our customers, collectively, use our Website or Services. We share this type of statistical data so that our partners also understand how often people use the Website or Services, so that they, too, may provide you with an optimal online experience. Again, we never disclose aggregate information to a partner in a manner that would identify you personally.

E-mail Communications:
We often receive a confirmation when you open an email from Company if your computer supports this type of program. Company uses this confirmation to help us make emails more interesting and helpful. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. When you receive e-mail from Company, you can opt out of receiving further e-mails by following the included instructions to unsubscribe.

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your browser to enable our systems to recognize your browser and tell us how and when pages in our site are visited and by how many people. We use cookies to enhance visitors' experiences, to learn more about their use of the Website and to improve quality. Company cookies do not collect Personal Information or Children's Personal Information, and we do not combine the general information collected through cookies with other Personal Information or Children's Personal Information to tell us who you are. Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. We strongly recommend that you leave the cookies activated, however, because cookies enable you to take advantage of some of our Website's most attractive features. If third party links appear through advertisements on the Website, those third party sites may use cookies. This Privacy Policy covers the use of cookies by Company and does not cover the use of cookies by any advertisers or third parties.

Sharing Personal Information with Third Parties:
Your Personal Information and Children's Personal Information is an integral part of our business. We neither rent nor sell your Personal Information or Children's Personal Information to anyone. We never share that Children's Personal Information with any third party. A child's usage data (i.e. performance on tests, games, etc. available on the Services) is shared through aggregated, anonymous comparisons, but never in a way that could personally identify the child.

Affiliated Businesses We Do Not Control: We anticipate that we may become affiliated with a variety of businesses and work closely with them. In certain situations, these businesses may sell items to you through the Website. In other situations, Company may provide services, or sell products jointly with affiliated businesses. These transactions or services may or may not be commercial in nature; we will not share your Children's Personal Information in connection with any commercial third party transaction or service.

Agents: We may employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Examples include sending email, analyzing data, and providing user services. Unless we tell you differently, Company's agents do not have any right to use Personal Information or Children's Personal Information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information and Children's Personal Information for the above purposes.

Communication about the Website or in response to User Submissions: As part of the Website and Services, you may receive from Company email and other communication relating to your use of the Services or User Submissions. You acknowledge and agree that by using (or allowing your child to use) the Website and Services, and by sharing with us your contact information, Company may send you email and other communication that it determines in its sole discretion relate to such activity and your User Submissions.

Promotional Offers: We may send offers to you on behalf of other businesses. However, when we do so, we do not give the other business your name and address. If you do not wish to receive these offers, please send an email with your request to

Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that are transferred. Moreover, if Company, or substantially all of its assets were acquired, or in the unlikely event that Company goes out of business or enters bankruptcy, customer information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Company may continue to use your Personal Information and Children's Personal Information as set forth in this policy.

Protection of Company and Others: We may release Personal Information when we believe in good faith that release is necessary to comply with the law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Company, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

With Your Consent: Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.

Changes to Playpower Privacy Policy:
Company may revise this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we use Personal Information or Children's Personal Information, we will notify you by posting an announcement on our Website. The most current version of the policy will govern our use of your information and will always be at By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

Questions or Concerns: If you have any questions or concerns regarding privacy on our Website, please send us a detailed message at We will make every effort to resolve your concerns. Effective Date: May 21. 2014.

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